About the brands

All our brands have a story that makes them unique. We’ve gathered them here and now give you an opportunity to learn a little about where your new watch or clock originates from.

 

Braun

Braun was established in 1921 in Germany by Max Braun. At Braun, the term “less is more” is still used and is inspired by German designer Dieter Rams. Focus will be on creating an innovative and timeless design that can make watches, alarm clocks and calculators for companions for a long time. Both during Dieter Ram’s time at Braun and afterwards, the brand has made notice and won several international awards for their design.

 

Jacob Jensen

Jacob Jensen was established in 1958 by the designer by the same name. At Jacob Jensen, the products are designed with a focus on innovative and still classical designs that can last for years. Jacob Jensen, as designer and company, has won several Danish and international design prices.

 

Danish Design

Danish Design was established in 1988 to fill the gap in an increasing demand for watches in modern design. Over the years, Danish Design has used several freelance designers. At Danish Design, they focus on a clean and contemporary design.

 

Wenger

Wenger was established in Switzerland in 1893 by Theo Wenger. Wenger originally started making a Swiss knife and has since expanded the assortment with both suitcases and watches. Wenger has a story that stems from the passion for quality, precision and excellent craftsmanship.

 

Edox

Edox was established in 1884 in Switzerland by Christian Ruefli-Flury. At Edox, all watches are handmade by one watchmaker and in order to ensure the quality, each watch is checked several times in production. Edox is behind the inventions of double and shock absorbing gasket that makes the watch more waterproof. Over time, Edox has also made the first world watch on the market and has the record for the thinnest calendar ever.

 

Ebel

Ebel was established in Switzerland in 1911 by Eugene Blum and Alice Levy. At Ebel, they hold on to the original fair values of producing luxurious watches that combine technical expertise and distinctive style. Despite the fact that Ebel is best known for their wave-shaped watch straps, they continue to create watches embracing luxurious and modern designs.

 

Sector No Limits

Sector No Limits was established in 1973 in Italy by Filippo Giardiello. At Sector they want to combine Italian design with; sport, precision, durability and innovation. Sector wants both to be part of the life of the professional athlete, but also for those who just want to overcome their own personal goals.